About Us

Life is too short to wear boring clothes!! That is our mantra at Minifin!

Minifin is all about making baby and children’s fashion affordable, practical and fun! Trucks, cars, trains, super hero’s, lions, elephants, bunnies, sparkles, hearts and owls. Cute prints that your kids will love, fabrics that are easy to wash and wear and pieces that won’t break your bank. Sizes range from  newborn to 8, for boys and girls and features a new summer and winter range each season. Colours are bold, prints are fun and fabrics are soft. The range features many pieces that can be mixed and matched, with items suitable for layering in the cooler months. For girls you’ll find dresses, tops, leggings, skirts and bodysuits, while the boys range features long sleeved tees, track tops and pants and polar fleece vests. Functional fabrics featured include denim, cotton and polar fleece, with great winter colours such as pink, navy blue, oatmeal, charcoal and grey marle.

Inspired by a need to find baby and kids clothing which is not only affordable, but fun and fashionable, Minifin was founded by Bree Findlay and Aytul Merei, two mumpreneurs with years of combined experience in the baby and children’s retail fashion industry. The clothing is designed in Australia by Bree and Aytul who have 6 children between them and know exactly what mums are looking for in clothing!

Since its inception in 2011, Minifin has gone from strength to strength. Stocked in hundreds of boutiques across Australia and featured in some of the country’s best baby and kids fashion magazines, Minifin is now being recognized as a leading brand in the Australian baby and childrens wear market and has a reputation for delivering stylish and practical everyday clothing at fabulously affordable prices. Minifin is fast becoming a favourite for Aussie mums: their high-quality range of casualwear is funky, playground friendly and certain to get regular wear. It is also certain to be your kids favourite too!



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